Tuesday, 10 December 2013

Dogs Trust and DoneDeal co-operate on responsible pet advertising

We are very pleased to announce that following detailed correspondence with the team at the DoneDeal, they have agreed to make a number of key, ground-breaking changes in their terms and conditions when advertising dogs on their website.

As part of their ongoing commitment to responsible pet advertising Donedeal.ie have agreed to the following measures:

A Dogs Trust digital banner has been placed over all advertisements for dogs between now and Christmas 2013 asking people to think very carefully about the responsibilities of dog ownership and not to purchase a dog as a Christmas gift.

All dog advertisements will be prohibited in the weeks running up to Christmas 2014. Regretfully contractual restrictions for Done Deal meant this could not be achieved for Christmas 2013 but we welcome the website’s commitment for next year

The reality is that the online sale of dogs  is here to stay. However Dogs Trust is acutely aware of the need to manage and control the influx of inappropriate pet advertising particularly during the busy Christmas season.

We, along with our animal welfare colleagues and vets are working towards a unified approach with this message and are currently working on establishing an Irish based Pet Advertising Advisory Group (PAAG) working to promote responsible pet advertising across all platforms.

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